(February 11, 2019) – LifeCare Properties, together with Blake Management Group, introduces The Blake at New Braunfels, a resort-style senior living community in the northeastern part of greater San Antonio. This will be first Blake location to open in Texas.

LifeCare Properties is developing the 93,000-square-foot assisted living and memory care community. The assisted living and memory care suites will be designed for comfortable, safe and enjoyable senior living.

“We are delighted to introduce our first Blake senior living community in Texas,” said Jeremy Cole, CEO of Blake Management Group. “Our blend of upscale hospitality and commitment to high quality care will fit well in this vibrant city.”

The assisted living options include two-bedroom suites, one-bedroom suites and studios. The memory-support area of the community, focusing on Alzheimer’s and dementia care, will feature both studio and one-bedroom suites specifically designed to provide a safe environment where resident’s socialization and specialized cognitive therapy plans are paramount. Walk with Me, Blake’s proprietary program centered on dementia care, will also be available at New Braunfels.

“By investing in industry leading engagement tools and proprietary programs like Blake’s Walk with Me in our communities, we will provide what we believe is an unmatched experience for residents with cognitive changes and the peace of mind for their loved ones,” said Cole.

The Blake at New Braunfels will be situated at the intersection of I-35 and FM 306, one of the only intersections in the Austin/San Antonio corridor to connect to SH 130 and    1-10, three of the most traveled highways in Texas. It also neighbors a 56-acre Resolute Health Hospital Campus.

“We’re excited by the pro-development atmosphere we’ve experienced in New Braunfels,” said Brooks Holstein, managing partner with LifeCare Properties. “Combined with the natural beauty of the area and the charm and amenities the city offers, we’re convinced we’ve selected the perfect site for the Blake.”

Cole added, “New Braunfels and the entire I-35 corridor, from San Antonio to Dallas, is full of promise and development growth. Our goal is to find opportunities to bring Blake’s unique facilities and services to this quickly expanding community.”

Deeply rooted in hospitality, the Blake strives for the best in care and quality of life, as well as exceptional value. Communities are staffed by registered nurses 24-hours-a-day, seven-days-a-week. The Blake also takes pride in delivering an exceptional dining experience with highly trained chefs and food prepared purposefully for seniors.

Visit for upcoming news regarding development and pre-opening sales. Construction is expected to be finished in fall 2020.


Blake Management Group is a privately held senior living operator formed in 2007 with the goal of providing outstanding senior living services that are meaningful, compassionate and innovative. Based in Jackson, MS, Blake Management Group is responsible for the operation of 20 communities throughout Alabama, Florida, Mississippi, Florida, Tennessee, South Carolina and Virginia.


For additional information on BMG, please visit

 For more information, contact:

Melissa Zoeller



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